Fictional characters, real stories
For us to envision possible solutions for our users, we first needed to understand what motivates them to make decisions and take action, and the barriers and limitations that hold them back from achieving their desired goals or behaviors.
About our personas
Proactive vs reactive
Our users range from the highly proactive, those who are trying to create a new situation for themselves, to the highly reactive, those who are ready to react but not act on their own.
Patients and caregivers
We developed 10 main profiles to help us design and explore possible solutions for some of the issues our users were facing, tailored to the needs of both patients and caregivers.
Different needs
Our patients are affected by fatigue and react to it in different ways, which means they all have different main needs Fuel has to tackle to help improve their interactions with fatigue and therefore, their quality of life.
Meet our patients and experience Fuel as one of them
By clicking on the cards below, you will get to know each of our main patient personas and then experience the Fuel app like one of them would.
Meet our caregivers and experience Fuel as one of them
By clicking on the cards below, you will get to know each of our main caregiver personas and then experience the Fuel app like one of them would.
