How can we create
the best Watson Center
IBM Watson Center
Creating extraordinary experiences
The Watson Center is IBM’s flagship client center in Munich. It offers technical showcases and expertise for its diverse customers to foster collaboration, innovation and digital transformation.
In order to create the most engaging and interactive experience, IBM gave us the challenge to reinvent the Watson Center.
We realized that designing meaningful experiences is a challenge that requires a change of organizational culture. Therefore, we developed an inside-out approach that would engage all employees inside the Watson Center to work together on a shared vision.