People are taking the topic of health and wellbeing out of doctors’ practices and therapy studios, and into their own hands step by step - including into their bathroom area and beauty rituals. Self-management, thus actively shaping one's own body and mind, is becoming a lifestyle. In both their professional and private lives, many people are rejecting the pressure to perform and choosing to live more mindfully and spiritually instead. Beauty is increasingly seen as a symbol of a healthy lifestyle. The bathroom shifts from being a place of functional cleaning to a space of physical and mental self-care. Hansgrohe aims to create product solutions for the bathroom which are tailored to the customers' beauty needs and help improve health and wellbeing, especially in Hansgrohe's core markets Germany and China.