Starting in October 2020, we committed to find an innovative solution for Generation Z. We dove passionately into the topic to understand more about the needs and wishes they face being part of the first generation to grow up in such a highly dynamic environment, especially in terms of technological progress.
How might we rethink the way CRIF is engaging with current and prospect clients in B2C and B2B2C, with a special focus on the customer journey and engagement of Gen-Z groups and individuals?
About Generation Z
Born between 1995 and 2012, Generation Z is the first digital native generation.
Always connected and ready to use their online presence to be the advocates of revolutions in so many different fields: human rights, climate change, politics.
What sets them apart is their fearless and no-shenanigans nature, which is why it's been clear from the start that our solution would have needed to aid them into being the change in the world.
The Design Principles of ESGo
These five Design Principles were the boundaries for our solution, they provided the basis for fleshing out our ideas and creativity, based on our findings regarding needs, and channeling them into a more specific and focused concept vision.
Concept visions are the preliminary answers to our challenge, the distillation of all our research and testing, whereas the visions served as a compass that brought focus and provided an anchor point for making our bold and creative strategic choices while also ensuring that the key needs of GenZers were addressed in full while designing ESGo.