2020/06
Get your personalised guide for a greener consumption and support local sustainable projects.
Are you environmentally sustainable?
People are aware that at the rate we are consuming, the planet cannot last much longer.
As individuals, we fear the idea of change on a personal level because we assume that something must be sacrificed or that small measures will not make any difference. We are stuck in our habits and lack comfortable alternatives. Our busy lives and the complexity of information keep us from reacting. But in the end it all boils down to overcoming our weaker self.
Thus the following challenge has emerged for us.
Our Challenge
How might we create value for early adopters in the field of sustainability in order to cater the mass market in five years?
Our User
Beno
Beno, a 24 year old individual with a mindset that is inked with a strong responsibility toward environmental issues.
However, he would appreciate more transparency on his own behaviour and guidance on how to improve and have an impact.
Bianca
Bianca, a young entrepreneur who deeply desires to realize her sustainable project and provide alternatives for people like Beno. However, it is a great challenge to attract investors and get the resources to fund a business.
The Solution
Compass is an application that gives individuals transparency on their behaviour in regards of sustainability, inspires for alternatives and enables people to have an impact by using collected cheers to realize sustainable projects.
Key Features
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Automatically COLLECT cheers in six different life areas
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LEARN how and where to improve
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Get INSPIRED to do more
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Have an IMPACT by cheering on projects
Impact
User can invest their cheers in local sustainable projects to initiate funding. They will be able to keep track on their impact and receive special benefits and invitations as appreciation for being part of the change.
Life Areas
«With educated, seasonal and regional food choices we can reduce the climate impact by more than 50%. Food is the most efficient way to reduce greenhouse gas emissions.»
Visit the Food Life Area and learn about your personal sustainability score with better alternatives.
Food
Compass Stakeholder Map
We introduced you to our two core stakeholders - the users and entrepreneurs. To make the entire concept work there are other stakeholders needed.
Beno
The User
Beno, the user, who collects cheers, gets inspired and has an impact by setting the collected cheers on projects.
Sustainable Stores
Third Parties
Key partners are sustainable stores or service providers, where users can collect cheers. By being connected to our application they get access to a customer base and can advertise via the platform.
PostFinance
Platform Provider & Project Incubator
Our vision is that PostFinance takes a leading role in driving sustainable behaviours for the young generation in Switzerland. They will give individuals an opportunity to understand their behaviour and provide a platform to coordinate sustainable business ideas and support entrepreneurs during their initial steps.
Bianca
The Entrepreneur
On the other side we have Bianca, the entrepreneur with a sustainable business idea who submits her project and seeks funding.
Investors
Community
The investor community gives money to fund the projects that were cheered on the most. There are corporates, who can do this as part of their sponsoring or individuals, who can invest via a crowdfunding platform.
GET IN TOUCH
We'd love to hear from you
Denise Gubser
Master in
Buisness Innovation
Renato Lipovac
Master in
Buisness Innovation
Léa Montavon
Master in
Buisness Innovation
Sina Oberholzer
Master in
Buisness Innovation
Simeon Pilz
Master in
Buisness Innovation
2020/06
