EMMA. 
Safety at ease.

Platzhalter scREENS eMMA
tHE NEEDS.
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Paula

Paula is a 28 year old and works as a digital consultant. She is a very ambitious person by nature. She always has her cell phone at hand. With it she tries to control as much as possible via a few simple and powerful apps. 

 

She would also prefer to conclude and terminate contracts independently of providers and according to her actual current needs. She is also happy to accept cleverly placed and individualized advertising. 

Simplicity

21st centuries customers are technology-spoiled. This requires fast and easy handling as well as a comprehensive terms and conditions.

Availability

Being constantly connected through your smartphone implies that the services provided on this device need to be independent of time and location.

Flexibility

Todays life plans are non-linear. Therefore, insurances have to adapt to your life as fast as it changes, providing unbound solutions.

CHALLENGE  

How might we support HUK24 in sustainably interacting with existing and new customers by deriving suitable occasions for addressing customers from user data and interactions.

sustainable interaction

suitable occasions

data-driven

Our Mission.

Creating sustainable touchpoints with customers.

Our Solution

Our Solution contains three parts: Emma as an App for the customer, Emma - Konsole, an App for the HUK employee, and our future concept on how to develop the app - system diagram

EMMA - App

EMMA - Konsole

future concept of EMMA

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Questionnaire

 

sugar challenge 202O/21:

The Design Thinking program of the SUGAR network is a 9-month global project in which students from two universities work together on a real-life innovative challenge.

This year, students from the Hasso Plattner Institute and the Karlsruhe Institute of Technology are working on the HUK24 Challenge.

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IMPRESSUM

Karlsruher Institut für Technologie (KIT)
Karlsruhe Service Research Institute (KSRI)
Kaiserstraße 89
76133 Karlsruhe
Deutschland

Responsible for content according to § 55 para. 2 RStV: Karlsruhe Service Research Institute (KSRI) (address as above)

COPYRIGHTS

Texts: SUGAR Team HUK 2020/21

Photos: Icons from Noun Project or own 

DISCLAIMER

Despite careful control of the content, we assume no liability for the content of external links. The operators of the linked pages are solely responsible for their content.

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