EMMA.
Safety at ease.
Platzhalter scREENS eMMA
tHE NEEDS.
Paula
Paula is a 28 year old and works as a digital consultant. She is a very ambitious person by nature. She always has her cell phone at hand. With it she tries to control as much as possible via a few simple and powerful apps.
She would also prefer to conclude and terminate contracts independently of providers and according to her actual current needs. She is also happy to accept cleverly placed and individualized advertising.
Simplicity
21st centuries customers are technology-spoiled. This requires fast and easy handling as well as a comprehensive terms and conditions.
Availability
Being constantly connected through your smartphone implies that the services provided on this device need to be independent of time and location.
Flexibility
Todays life plans are non-linear. Therefore, insurances have to adapt to your life as fast as it changes, providing unbound solutions.
CHALLENGE
How might we support HUK24 in sustainably interacting with existing and new customers by deriving suitable occasions for addressing customers from user data and interactions.
sustainable interaction
suitable occasions
data-driven
Our Mission.
Creating sustainable touchpoints with customers.
future concept of EMMA
Questionnaire
sugar challenge 202O/21:
The Design Thinking program of the SUGAR network is a 9-month global project in which students from two universities work together on a real-life innovative challenge.
This year, students from the Hasso Plattner Institute and the Karlsruhe Institute of Technology are working on the HUK24 Challenge.
IMPRESSUM
Karlsruher Institut für Technologie (KIT)
Karlsruhe Service Research Institute (KSRI)
Kaiserstraße 89
76133 Karlsruhe
Deutschland
Responsible for content according to § 55 para. 2 RStV: Karlsruhe Service Research Institute (KSRI) (address as above)
COPYRIGHTS
Texts: SUGAR Team HUK 2020/21
Photos: Icons from Noun Project or own
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